BUS 372
Product Management


Course Description

This course explores the activities and responsibilities of Product Managers, the primary decision-makers for products from concept to introduction and throughout that product's life span. Students will explore the product development process, developing product strategy, concept evaluation, financial analysis, market testing, and launch management.

Class Details

CRN Course Section Days Times Instructor Loc
50065 BUS 372 01Y Seats open Monday, Wednesday 01:30 PM-02:45 PM Tony Chang ADM102
No set days TBA-TBA ONLINE
No set days TBA-TBA TBA TBA
No set days TBA-TBA TBA TBA

Class Dates: This class runs from 2027-04-05 to 2027-06-25.

Class Materials

View textbook and/or other materials at the Bookstore


Course Details

Units
0 Units
Hours
  • Weekly Lecture Hours: 5
  • Weekly Lab Hours: 0
Program Status
Program Applicable
Credit
Non-credit Class
Grading Method
  • Letter Grade
  • Pass/No Pass

Requisite and Advisory

Advisory
  • ESL 272 and ESL 273, or ESL 472 and ESL 473, or eligibility for ENGL C1000 or ENGL C1000H or ESL 5
  • BUS 10 for students without substantial work experience and (BUS 90 or BUS 390)

Limitations on Enrollment and Entrance Skills

(No limit on student re-enrollment for 0 unit courses.)
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